The power of Hershey’s brands allow connections with consumers that extend well beyond confection. Our strategic Licensing program enables our brands to be competitive in a variety of food categories including cereal, frozen desserts, baking, and more.
Category management is changing, and if retailers and manufacturers aren’t evolving with it, they risk being left behind.
Earlier this year, Groceryshop brought thousands of industry insiders to Las Vegas to discuss innovation in grocery and consumer packaged goods.
At Hershey, we are customer obsessed. We are constantly investing in research that helps us better understand shoppers so that we can assist our retail partners in improving .
Want to learn more how you can connect with Hershey’s global licensing program and explore partnerships with some of the worlds most beloved brands?
Contact Global Licensing